May 1st, 2023 by Morgan Marketing
“The surging demand for electrification and alternative fuels in commercial trucking has been driven by multiple state-level mandates for zero emissions, escalating fuel prices, and a huge spike in e-commerce deliveries,” says Mark Hope, General Manager and COO, EAVX, the innovation hub within J.B. Poindexter & Co (JBPCO). “The greater need for middle- and last-mile package, dry freight, and refrigerated delivery trucks has been a catalyst for innovation and the evolving projects we are working on across our business units.”
In response to the Governor’s Executive Order N-79-20 requiring strategies to achieve 100% zero-emissions from medium- and heavy-duty on-road vehicles in California by 2045, the California Air Resource Board (CARB) approved amendments to its current rule for Transport Refrigeration Units (TRU) operating in the state requiring actions designed to reduce the pollution the units produce and accelerate their transition to zero-emission technologies.
Recognized as industry leaders focused on customer solutions for the transition to zero-emission freight transportation, JBPCO business units are focusing on the newest technologies that will pave the way for next-generation EV truck bodies, vehicle strategies and digital connectivity. Several innovative body and technology solutions will be featured at ACT Expo, May 1 – 4, 2023, at the Anaheim Convention Center, Booth #5489 and outside at the ride and drive area, including multiple e-TRU zero-emission refrigeration solutions.
“Our theme, Driving Innovation Together, underscores JBPCO’s commitment to collaboration between our business units, chassis partners, technology innovators, and customers,” says Hope.
Morgan Truck Body, the largest manufacturer of light- and medium-duty freight and refrigerated van and truck bodies in North America, will spotlight its innovative proof-of-concept body, NEO, on Navistar’s International® eMV Series chassis. NEO represents the next step of Morgan’s product evolution to achieve extended range, improved aerodynamics, and a lighter-weight dry-freight body. NEO is the sequel to last year’s first-phase concept body that introduced lighter-weight materials and situational awareness elements, many of which are now available. Highlights include:
Project Polar Steed is a fully electric, zero-emission refrigerated solution on a Morgan composite refrigerated body and an EV chassis provided by Pritchard Electric. The lightweight structure with insulated foam core wall panels positions Polar Steed at the forefront of sustainable refrigeration. Composite materials and aluminum, incorporated in lieu of wood and steel, provide improved durability, longevity and corrosion resistance.
Morgan Olson, North America’s leading producer of walk-in step vans, will feature the Proxima Class 2B, a fully electric last-mile delivery vehicle. The Proxima Class 2B offers a smaller format for maneuverability and frequent stops, designed for below 10,000 lbs. GVWR. Designed with optimal aerodynamics, it delivers a 40% reduction in drag.
The Reading Truck Group will showcase Project ZEVx, a concept vehicle developed with EAVX and ZEVx electrification solutions that features a Reading Truck body. The Reading Truck service body can be integrated onto all platforms including EV, repowered EVs, and internal combustion engines, providing an opportunity to incorporate new technology within aging fleets.
According to Hope, “The business units within JBPCO remain dedicated to developing the most sophisticated solutions, innovative features and technological advancements that are helping commercial fleets transition to a sustainable future that benefits consumers, drivers, the industry and the environment.”
J.B. Poindexter & Co (JBPCO) is a privately held portfolio of businesses that provide innovative services for commercial trucks, specialty vehicles, upfit and accessory, and manufacturing industries. jbpoindexter.com
Matt Eul, Director of Marketing, J.B. Poindexter & Co